Evolving and empowering dynamic brands to stay fresh, relevant and in the lead.
STRATEGY: With your core values, principles and expertise at the center, we help you build valuable relationships. Stand in your vision, share your authentic story and relish in the prestige of your unique differentiation. With this distinction, you are better positioned to attract, connect and serve your ideal customer. Become laser focused on serving that ideal buyer with excellence; to build a tribe of loyal repeat buyers and brand ambassadors
Your brand personality is what attracts your ideal buyer. People buy from brands they like, admire and respect. When your brand consistently exemplifies a set of traits and values that speaks to your buyer's need and desire...you have a winning image. Let ACI help you display a brand personality that is similar to your target market's. Think about it, is your brand personality Exciting - carefree, spirited, youthful? Is it Sincere - genuine, kind, thoughtful? What about Rugged - athletic, tough, outdoors type? Does your personality project Competence - successful, accomplished, influential, a leader? Or is it Sophisticated - elegant, prestigious, pretentious?
A robust brand differentiates its products and services from competitors. It sets a standard that makes it unique, in both noticeable and intangible ways. When it comes to product brands, this includes the product itself, as well as, its packaging. With service brands, tangibles include your customer's experiences. The intangibles, include the emotional connections and expectations of your products and services.
Exemplifying brands from the inside-out.
Define target market, identify ideal buyer. Set market share and revenue goals. Obtain competitive intelligence. Review existing materials. Examine every customer touch-point.
Custom-tailored holistic brand strategy. Messaging development - Vision|Mission|Values. Brand personality|Positioning| Identity| Architecture. Tagline. Creative direction - Graphic design, look & feel. Color palette. Brand voice, tone liaised with website, product, print, social media.
Brand identity - brand & style guidelines for all media. Logo, signage, stationary, business cards, internal branding, email signature etc. Content marketing - brochure, product fact sheets, newsletter, branded promotional products.
Exemplify brand and nurture relationships in social media, blog forum, thought leadership - case studies, white papers, perspectives, ebooks, books. Sales toolkit - proposal language, elevator pitch and corporate deck. Mobile marketing, direct mail and email campaigns. Sales funnel.
Press kit elements - digital and print. Brand announcement cards, Boilerplate company statement, Press releases. Executive backgrounder. FAQs. Brand folder. Brand Story - social media, customer voice, dialogue and experience. Internal communications - brand email announcements, brand book. Event marketing - Exhibit booth graphics, brand messaging.
Content development and copywriting. Production - digital, print, product. Media plan - press conference, brand launch. Newspaper|magazine placements. Radio|TV tours. Speaking engagements. Book signing. Direct marketing, conferences and trade shows.
Brand assessment and management - measurement tools to assess brand awareness, brand loyalty and ROBI (return of brand investment) from current state to re-brand state.
Monitoring reputation both online and offline. Maintaining relevance, building deep and meaningful relationships for brand loyalty. Sustain brand health while increasing market-share. Preserving brand essence. Defending brand compliance - staying connected to the Why.