We craft brand stories and messaging through creative integrated marketing.
A custom-tailored strategic process of maintaining, improving and upholding a brand to ensure maximum results. Brand compliance for favorable image, higher sales, brand equity and increased revenue.
Creative approach to brand & style guidelines for all media. Website, press kit, internal communications, event marketing, branded promo materials, printed collateral, video, mobile, direct & email.
Maximizing digital brand management, engagement and relationships. Ensure online strategies are well integrated with marketing communications and aligns with business goals, objectives & sales plan.
Exemplify your passion with custom-tailored plan to create exceptional experiences for clients & employees. Gain awareness, equity, and loyalty. Develop strong identity & position yourself as leader.
The art of communication with your audience without selling. A custom-tailored plan to share your brand story in a way that resonates with them to gain their business and their loyalty.
Invite and encourage your ideal buyers to participate in the evolution of your brand; to foster brand growth and loyalty. Build deep, meaningful & long-lasting, productive relationships.
Define target market, identify ideal buyer. Set market share and revenue goals. Obtain competitive intelligence. Review existing materials. Examine every customer touch-point.
Custom-tailored holistic brand strategy. Messaging development - Vision|Mission|Values. Brand personality|Positioning| Identity| Architecture. Tagline. Creative direction - Graphic design, look & feel. Color palette. Brand voice, tone liaised with website, product, print, social media.
Brand identity - brand & style guidelines for all media. Logo, signage, stationary, business cards, internal branding, email signature etc. Content marketing - brochure, product fact sheets, newsletter, branded promotional products.
Exemplify brand and nurture relationships in social media, blog forum, thought leadership - case studies, white papers, perspectives, ebooks, books. Sales toolkit - proposal language, elevator pitch and corporate deck. Mobile marketing, direct mail and email campaigns. Sales funnel.
Press kit elements - digital and print. Brand announcement cards, Boilerplate company statement, Press releases. Executive backgrounder. FAQs. Brand folder. Brand Story - social media, customer voice, dialogue and experience. Internal communications - brand email announcements, brand book. Event marketing - Exhibit booth graphics, brand messaging.
Content development and copywriting. Production - digital, print, product. Media plan - press conference, brand launch. Newspaper|magazine placements. Radio|TV tours. Speaking engagements. Book signing. Direct marketing, conferences and trade shows.
Brand assessment and management - measurement tools to assess brand awareness, brand loyalty and ROBI (return of brand investment) from current state to re-brand state.
Monitoring reputation both online and offline. Maintaining relevance, building deep and meaningful relationships for brand loyalty. Sustain brand health while increasing market-share. Preserving brand essence. Defending brand compliance - staying connected to the Why.
ACI helps business owners exemplify the WHY behind their brand. We craft an image that represents their core values, principles and expertise in order to build long-lasting valuable business relationships. Our packages are custom-tailored for each client and may include full comprehensive brand management.
STRATEGY: With your core values, principles and expertise at the center, we help you build valuable relationships. Stand in your vision, share your authentic story and relish in the prestige of your unique differentiation. With this distinction, you are better positioned to attract, connect and serve your ideal customer. Become laser focused on serving that ideal buyer with excellence; to build a tribe of loyal repeat buyers and brand ambassadors
Your brand personality is what attracts your ideal buyer. People buy from brands they like, admire and respect. When your brand consistently exemplifies a set of traits and values that speaks to your buyer's need and desire...you have a winning image. Let ACI help you display a brand personality that is similar to your target market's. Think about it, is your brand personality Exciting - carefree, spirited, youthful? Is it Sincere - genuine, kind, thoughtful? What about Rugged - athletic, tough, outdoors type? Does your personality project Competence - successful, accomplished, influential, a leader? Or is it Sophisticated - elegant, prestigious, pretentious?
A robust brand differentiates its products and services from competitors. It sets a standard that makes it unique, in both noticeable and intangible ways. When it comes to product brands, this includes the product itself, as well as, its packaging. With service brands, tangibles include your customer's experiences. The intangibles, include the emotional connections and expectations of your products and services.
A health check to identify & address areas in your business that need attention. The analysis gives insight to turn things around & grow your bottom line. Is your brand fresh, relevant & in the lead?
Are you using the most effective social media platforms for your brand? Does your social media reflect the heart & soul of your business? Are you connecting with customers, stakeholders & Influencers?
Discover if you are effectively and efficiently - engaging, connecting and deepening emotional ties with your customers. How well are you attracting and retaining your ideal clients? Brand loyalty?