Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads.
Locally owned brands often find it a chore to keep up with the forever changes in social media platforms. Facebook in particular may seem simple at first set up, but there many integral elements to get optimal results for your business. Study, plan and be strategic on what, how and when you post so you can best connect with your audience.