Holistic Brand Management for Industry Influencers

Evolving & empowering brands; to stay fresh, relevant, and in the lead.

 

We partner with you to plan, create and implement your mobile marketing strategy in order to increase your revenue.

Mobile marketing is just one element in a holistic integrated-marketing strategy.

Break Through the Noise

The best way to build your brand is to provide a stellar visitor experience, keep your customers engaged, stay in touch to build deep meaningful relationships.

Our brand management team helps your brand be present where your customers spend the most time. We help you be ready when your Ideal Buyer is ready to make a decision.

We help you become your buyer's obvious choice.

Planning. Implementing. Controlling.

Marketing Strategies & Tactics.

Build. Measure. Manage.

Brand Equity.

Working with Andrea and her team has increased my revenue by 26%. My marketing is professional and my branding is clear.

Branding Attracts Ideal Buyers Based on Shared Values and the Brand's Promise

Marketing discovers and activates buyers.

Branding is the foundation for which all marketing campaigns are built.

Branding is Strategic

Marketing is Tactical


Our Marketing Team Serves as Your Marketing Team

Andrea Callahan International provides our brand management clients a dedicated marketing team. We provide full-service strategic planning, implementation and control of marketing strategies and tactics.

We provide a 5-Phase Approach for a Dynamic Brand to build, measure and manage brand equity.

  • 1

    Phase 1: Define & Assess

    Intending to position you as a leader in the market place in the eyes of both employees and your clients we do a comprehensive brand audit, including a reputation audit and digital footprint analysis. Collecting this research is the preliminary step in the development of a successful brand. The goal is to determine where your company is today, identify strengths as well as areas in need of attention.

  • 2

    Phase 2: Strategic Planning

    The data collected in Phase 1 will serve as the road-map for building your brand & positioning you as a leader in the marketplace. Together, we creatively merge your assets with your vision to establish you as an Industry Influencer - out front and in control of your business.

  • 3

    Phase 3: Creative Approach

    Together, we translate the strategies crafted in Phase 2 into a brand identity, an image and a personality that attracts your target market.Your brand assets are implemented into messages that speak directly to your Ideal Buyer. Each of these elements together make-up your comprehensive Marketing Communications Program (MCP.) A concurrent, integrated MCP is channeled across all media platforms. Your defined brand identity & business goals will dictate which of these items will be used in your go-to-market strategy.

  • 4

    Phase 4: Execution & Implementation

    It's time to launch! You are ready to catapult your brand both internally and externally. A major key performance indicator of successful branding is your internal messages that produce employee's buy-in and their emotional attachment to your brand's culture. External brand activities include concurrent, integrated-marketing campaigns - some examples are brand identity, advertising, content marketing, email marketing, direct marketing, mobile marketing, social media and public relations.

  • 5

    Phase 5: Measurement & Analysis

    A deep understanding of the return on your brand investment (ROBI) will begin at the launch of your brand initiative. The data we collect will be measured against the previous data collected and information provided - i.e. generated leads, sales, number of touch points received, channels/platforms used and interaction rates, etc. You will receive your first metrics report three months into your branding campaign, every quarter and an annual report at the end of the project year.


The Why, Behind the Brand

STRATEGY

With your core values, principles and expertise at the center, we help you build valuable relationships. Stand in your vision, share your authentic story and relish in the prestige of your unique differentiation. With this distinction, you are better positioned to attract, connect and serve your ideal customer. Become laser focused on serving that ideal buyer with excellence; to build a tribe of loyal repeat buyers and brand ambassadors. Let ACI help you plan your Industry Influencer brand.


Your Distinctive Designs

ATTRACTION

A robust brand differentiates its products and services from competitors. It sets a standard that makes it unique, in both noticeable and intangible ways. When it comes to product brands, this includes the product itself, as well as, its packaging. With service brands, tangibles include your customer's experiences. The intangibles, include the emotional connections and expectations of your products and services.

ACI can help you assemble just the right blend of design and marketing mix to evoke a powerful connected experience with your buyers.


Brand Personality

CONNECTION

Your brand personality is what attracts your ideal buyer. People buy from brands they like, admire and respect. When your brand consistently exemplifies a set of traits and values that speaks to your buyer's need and desire...you have a winning image. Let ACI help you display a brand personality that is similar to your target market's.  Think about it, is your brand personality Exciting - carefree, spirited, youthful? Is it Sincere - genuine, kind, thoughtful? What about Rugged - athletic, tough, outdoors type? Does your personality project Competence - successful, accomplished, influential, a leader? Or is it Sophisticated - elegant, prestigious, pretentious? ACI's brand experts can help you sort through this value-added brand gains, to maximize your brand persona.


Break through the Noise

RECOGNITION

Brand awareness exerts the influence of choice for your buyer. Your brand is the heart-and-soul of your business. It is the vehicle into your customer's mind and further into their heart. But, before you earn this prestigious place in your customer's life, they must know you who you are, and what you stand for. Your message must resonate with them, and speak to something they can believe in. It is critical that your brand meet your client where they are; and it is also prepared to take center-stage whenever they call on it. Your brand is most successful when it is consistent, reliable, transparent and genuine. Building customer loyalty and serving clients with excellence, is by far the best way to boost brand awareness, thereby increasing sales. Be seen and heard. ACI knows how to craft marketing messages to attract your ideal buyer and better...stay top-of-mind as a leader in your industry.


Customer Engagement

TOUCH POINTS

By integrating your brand with effective operational and quality control processes, you increase the likelihood of successful, sustainable brand equity. Every client touch-point should be the perfect reflection of your values, mission purpose and goals. At every turn -  your products, services and yes, even your employees must be a mirror image of your brand message. Create brand equity for your products/services by making them memorable, easily recognizable; and superior in quality and reliability. This requires efficient processes, structure and a collaborative well-trained team of brand ambassadors. Consumers are willing to pay more for brands with above average brand attributes - relevancy, consistency, proper positioning, sustainable, credible, inspirational, unique and appealing. Contact us today, ACI design a custom-tailored plan to generate your brand equity.


Brand Positioning

LOYALTY

Brand loyalty is achieved when your ideal buyer thinks of you first. When they have a need for your product or service, you are at the forefront of their thinking. They believe and trust that what you offer is - available, has the right characteristics and the quality that meets their expectations. Brand loyalty is measured through word-of-mouth, publicity, repetitive buying, acceptable pricing, commitment, brand trust, customer satisfaction and in many cases the perceived customer status. You have brand loyalists when your buyers turn to you vs your competitor when the competitor is readily available. As their brand loyalty increases, customers are less likely to respond to competitors vying for their attention. They are committed to your brand, they are willing to pay higher fees and they are more likely to promote your brand to others. What does this mean for you? Greater sales, less marketing and advertising costs! To begin, you must know your niche market, study your ideal buyer, attract them, connect and communicate with them in deep and meaningful ways while delivering on your brand promise.

Let ACI partner with you to position as an Industry Leader with brand evangelists doing the marketing and advertising for you.


Holistic Brand Management for Industry Influencers

Empowering & evolving brands; to stay fresh, relevant and in the lead.

Brand management is commonly known as a function of marketing that uses techniques to increase the perceived value of a brand over time. When done right, brand management enables the prices of products and services to increase while building repeat buyers. Building a loyal customer base begins with positive brand associations and images of strong awareness of the brand.

Andrea Callahan International understands how to develop a strategic plan to maintain brand equity and gain brand value; by first obtaining a comprehensive understanding of your brand, your ideal buyer as well as your overall vision and goals.

Creating Industry Influencers Brand Loyalty Shoppers

We make sure you are consistently living up to your brand promise each and every day...in every way that is most beneficial to your business.

We make sure that each promotional piece, customer touch-point and every usage of your name, logo and message supports your mission, and goals by reinforcing your brand in ways that you intend.

Allow ACI ensure your brand is held in the highest regard. We will work hard to make sure it is not diminished or misused. Allow us to help you strengthen the association your brand imprints on your customers.

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A BRAND IS THE ESSENCE THAT INFLUENCES BUYERS

Brand Awareness. Increased Sales. Increased Revenue.

We help you convey your brand message vividly, establish emotional connections, create customer loyalty, and create differentiation.

Small business owners celebrate increased revenue.

"YES! I'm Ready to Get Started with a Branding Audit.

"I do want my brand to represent the heart and soul of my business."

I intend to achieve...

  • Clearer focus and vision. Clarify the focus and vision of my brand from both an internal and external perspective.
  • Stronger competitive advantage. Better define my brand’s competitive advantages and points of difference.
  • Deeper customer understanding. Improve the organization's understanding of awareness, attitudes, and behavior of my ideal buyers.
  • Improve communication with clients who are excited about our products and services.

Success.


  • Send more consistent messaging about my brand in forms of marketing communications that are best suited for my business & customers..
  • Develop a more unified brand identification.that clearly defines my brand identity; and enforce compliance among all touch-point areas and marketing collateral.
  • Improved internal alignment. Provide training and encourage internal behaviors that are consistent with what the brand's purpose and goals. More marketing accountability.
  • Realistically define and prioritize marketing objectives and measure their accomplishment using a new set of metrics.
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Not Sure Where to Start?

You Want to Make a Move, But Not Sure Which Direction is Best for You?

Is Your Brand a Valuable Asset In Your Business?...

Strong brands are more profitable and increase company value. 

Answers theses questions too... how do you uniquely position a product or your company to make it the most dynamic, compelling and appealing to your prospective customers?  The answer must precede all other marketing including your corporate identity. Everything in your business should flow from your brand strategy.

Your life is full and your days are long...you don't have the time or the wherewithal to learn it all yourself. Believe me, I understand. You are the reason, I do this work. In my heart, I believe entrepreneurs are special people. You are courageous, you are a dreamer and you are smart enough to know when you should get help. Well, here it is...contact me today and schedule a Power Conference to get you started. For clarity, this Power Conference if for the dedicated elite few who are ready to go ALL IN tobuild a thriving business doing what they love, from the inside out and from the ground up. If this is you, click the Yes, I'm Ready button and let's get started.

So, here is the moment of decision: Is your brand effectively working for you?

Every business must:

Acquire new leads & prospects

Convert these leads into buyers

Get those buyers to buy more

Get those buyers to buy more often

Get those buyers to send referrals

If you are struggling in any of these areas. It's time to evaluate your brand.

Callahan I'm not sure where to start

Exemplify Your Passion with a Custom-Tailored Brand Strategy Plan

Crafting an Exceptional Experience for Your Clients in order to Gain Their Awareness & Loyalty
Thanks Callahan I am ready for my free brand audit in Charlotte

Schedule your Power Conference with me today and let's see talk about what you need in your business.

Increase the number of targeted prospects, build deeper relationships with your ideal buyers, increase repeat buyers and dramatically increase your revenue.
Click the "Callahan I'm Ready!" button above and Let's go!