Set the intention to position your brand as a leader in the marketplace in the eyes of both your employees and your clients. We begin with a comprehensive brand audit, including a reputation audit and digital footprint analysis. Collecting this research is the preliminary step in the development of a successful brand. The goal is to determine where your brand identity, messaging, and equity is today, identify strengths  and address the areas of need of attention.

The data collected in Phase 1 will serve as the roadmap for building your brand and positioning you as a leader in the marketplace. Together, we creatively merge your assets with your vision to establish you as an Industry Influencer - out front, in the lead, and in control of your brand's identity, messages and relationships.

Together, we translate the strategies crafted in Phase 2 into a brand identity, an image and a personality that attracts your target market. Your brand assets are implemented into messages that speak directly to your Ideal Buyer. Each of these elements together make-up your comprehensive Marketing Communications Program (MCP.) A concurrent, integrated MCP is channeled across all media platforms. Your defined brand identity and business goals will dictate which of these items will be used in your go-to-market strategy.

It's time to launch! You are ready to catapult your brand both internally and externally. A major key performance indicator of successful branding is your internal message that produces your employee's buy-in as well as their emotional attachment to your brand's culture. External brand activities include concurrent, integrated-marketing campaigns - brand identity, advertising, content marketing, email marketing, direct marketing, mobile marketing, social media and public relations.

A deep understanding of the return on your brand investment (ROBI) will begin at the launch of your brand initiative. The data we collect will be measured against the previous data collected and information provided - i.e. generated leads, sales, number of touch points received, channels/platforms used and interaction rates. You will receive your first metrics report three months into your branding campaign, every quarter and an annual report at the end of the project year. As a full-service brand management clients, you will receive monthly stay-in-the-know reports.