Email Marketing: The process of sending email communications to warm leads of people who are interested in your brand and who have also "opted in" to receive messages from you. Its' purpose is to help you build customer loyalty, trust and brand recognition. Email marketing is a productive way to stay connected with your clients while also promoting your brand. It enriches communications, targets specific key markets as well as to help build and maintain a mutually beneficial relationships. Email marketing both cost-effective and environmentally friendly. No trees necessary!

AN INTEGRATED MARKETING STRATEGY Email marketing is a segment in your seamless, consistent, multi-dimensional brand experience.

THE CONVERSATION

Who else does your Ideal Buyer rely on to receive valuable information? If you don’t know, you could be missing out on an important opportunity; an opportunity that could ultimately increase your brand awareness, sales, and profit margin.

Email Marketing is a powerful way to position yourself to remain top-of-mind and valuable.

THE STRATEGY

In order to position yourself as an Industry Influencer,  you must maintain conversations that appeal to your target market; and further engage your Ideal Buyer.

Adopting the the practice of sending valuable content by email to people who have expressed interest, will help you with the ultimate goal of acquiring new leads and customers.

By sending your own engaging and purposeful content, Email Marketing helps you share your products and services without actually “selling.” This strategy allows you to become a resource and a comfortable space for your target market to spend their time.

By delivering valuable information to your ideal buyer that naturally progresses them into trusting you, it is inevitable that you become a valuable resource. Equally as important they will rely on you and looking forward to hearing from you. They become a  fan of your brand, a paying customer, a brand ambassador and a ultimately a repeat buyer.

THE WHY

The best Email Marketing takes a consistent customer-centric approach. It becomes the gateway for you to become influential in the lives of your target market. As an Industry Influencer, you can start and/or tap into the conversation to learn what matters most to them. It helps you connect to your existing and potential customers in a deep and meaningful way. It then provides engaging content focused on those interests, needs, wants, pains, concerns, and questions. This emotional connection, may not have otherwise been available to you. As a result, you can expect to:

    • Increase brand awareness
    • Generate buzz around your expertise
    • Build credibility and authority by educating your target market
    • Align your customers’ and prospects’ needs with those of your business
    • Position yourself as the logical choice to solve their problem

Email Marketing is one of the most important segments of an overall integrated marketing strategy designed to identify, target, engage and convert new customers to your business.  It is at the heart of an effective Engagement Marketing Strategy.

By Offering Valuable Content, Your Ideal Buyer Will Get To Know & Trust You as a Industry Leader

21st Century Emails +

Think email is dead? The truth is that people actually check their email more now than ever before. Long gone are the days when people had to wait until they got home in front of their computers to check their email.

Thanks to smartphones and tablets, people today have immediate access to their email no matter where they are. So it helps you take advantage of impulse buying opportunities available when you connect with people when it matters most and where they spend the most time.

In fact, did you know that according to the experts, Email Marketing typically returns $44 for every $1 spent?

… making it arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.

There’s nothing to print and no postage to pay, so this alone is a major cost-saving compared to traditional forms of advertising.

Not only is it a low entry finanical investiment, but:

  • 66% of consumers have made a purchase online as a result of an e-mail marketing message
  • 67% of marketers say that email is key for attracting prospect, engaging with them, and increasing their marketing ROI

 

What You Can Expect +

With a well-executed Email Marketing campaign, you can expect:

  • Low cost-to-conversion margins (higher ROI)
  • Personal, high-quality engagement through high-value content
  • Effective loyalty bonds that turn into long-term relationships with your subscribers
  • Additional exposure as your subscribers forward your emails on to others who may be interested

Email Marketing is a great way to build a list of targeted leads and existing customers to communicate with them quickly and easily on a consistent basis. Email marketing is a critical piece of your overall Engagement Marketing Strategy whose main purpose is to invite and encourage consumers to participate in the evolution of your brand.


Email Marketing Builds & Maintains a Relationship with Your Target Market

Andrea Callahan presents Content Marketing for Industry Influencers

THE GOAL

Position You As An Industry Leader & Help Your Business Grow. But first we must:

    • Increase your search visibility on Google, Yahoo, Bing and other search engines
    • Increase engagement and influence on the biggest social media platforms, including Facebook, Google+, YouTube, Twitter and Instagram
    • Improve the reach of your content so that it connects with your target audience while their researching information related to your industry online
    • Coordinate content topics and scheduling based on keyword research

Ready to Get Started?

Email Marketing is clearly valuable for any business that wants to remain up-close and personal with their customers and prospects. The overhead costs are low, it takes very little time, and it can be extremely profitable.

If email is not an ingredient in your marketing mix, it’s time to add it.

THE HOW

My team and I work closely with businesses just like yours to identify what type of content that will influence your customers and prospects, – and help you give it to them in a purposeful way. When integrated with Social Media, Video Marketing, and other valuable strategies, we can develop a holistic plan of action that is just right for your business goals.

Our Engagement Marketing team is well-equipped to help small businesses develop, launch and manage highly successful campaigns that are proven to convert. Email Marketing is not a one-time thing; our focus is on helping you build a solid list of subscribers who remain loyal for many years to come.

We provide the kind of high-quality and hard-target email campaigns that simply get results. We offer a wide array of proven, cutting-edge email marketing services, including:

    • Email Copywriting
    • Email Blasts
    • Subscriber List Management and List-Building
    • Autoresponder Management Services
    • A/B Testing
    • Targeted Email Campaigns
    • … and much more!

I will work with you to craft a  custom-tailored content marketing strategy that helps you attract, engage and convert more leads into customers.