The process of sending email communications to warm leads of people who are interested in your brand who have also "opted in" to keep in touch. You send regularly scheduled messages to your list in order to build customer loyalty, trust and brand recognition.
Strong brands focus their attention on attracting, engaging and serving customers with excellence.
Strong brands with loyal repeat buyers increase company value with their word-of-mouth referrals.
Strong brands influence customer buying decisions, and command premium pricing.
Strong brands reduce the cost of customer acquisition and thwart of competition.
An integrated marketing strategy is a critical part of your seamless, consistent, multi-dimensional brand experience. By offering valuable content, your Ideal Buyer will get to know and trust you as an Industry Influencer
"The brand audit we received was detailed and comprehensive, boy it helped us get our act together."
"I didn't realize how inconsistent my brand identity was until Andrea and her team showed me all the different color reds we were using."
"The bookings in my photography business were declining, I was desperate for options. As it turns out my messaging was confusing."
"If you are considering booking a brand audit I advise you to do so, right away. Do not hesitate. Believe me, it's worth every penny."
Think email is dead? The truth is that people actually check their email more now than ever before. Long gone are the days when people had to wait until they got home in front of their computers to check their email.
Thanks to smartphones and tablets, people today have immediate access to their email no matter where they are. So it helps you take advantage of impulse buying opportunities available when you connect with people when it matters most and where they spend the most time.
In fact, did you know that according to the experts, Email Marketing typically returns $44 for every $1 spent?
… making it arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.
There’s nothing to print and no postage to pay, so this alone is a major cost-saving compared to traditional forms of advertising.
Not only is it a low entry financial investment, but:
A well-crafted email marketing plan can change the way you do business.
With a well-executed Email Marketing campaign, you can expect:
Email Marketing is a great way to build a list of targeted leads and existing customers to communicate with them quickly and easily on a consistent basis. Email marketing is a critical piece of your overall Engagement Marketing Strategy whose main purpose is to invite and encourage consumers to participate in the evolution of your brand.